Tim Tebow, a two-time national champion, first-round NFL draft pick, New York Times best-selling author, businessman, and media icon, needed a compelling online presence for his latest SMS course, "Mission Possible." Known for his inspiring philanthropy work through the Tim Tebow Foundation and his influential role as a sports broadcaster, Tebow has a significant following who look up to him for motivation and guidance. Recognizing the need for a solid online campaign that would resonate with his diverse audience, he partnered with us to create a promotional strategy.
The Challenge
The task at hand was twofold: design an engaging sales webpage that would attract potential learners and create captivating Instagram images that would resonate with Tim's large follower base. The challenge was to encapsulate the essence of the "Mission Possible" course while staying true to Tim's personal branding.
The Solution
For the webpage, we focused on creating a clean, user-friendly design. We highlighted key features of the course, included testimonials, and created a convenient sign-up form. We also emphasized Tim's credentials and achievements to build credibility.
On the social media front, we designed several Instagram images, keeping in mind the platform's aesthetic requirements. We used powerful visuals and inspiring quotes from the course, ensuring each image was in line with Tim's brand image and the course theme.
The Outcome
The webpage and Instagram campaign were well-received, successfully driving enrollments for the "Mission Possible" course. The sales page effectively showcased the course's unique features and benefits, while the Instagram posts resonated with Tim's followers, leading to high engagement rates.
Conclusion
Working with Tim Tebow was an exciting opportunity. This project underscored the importance of creating a cohesive online presence across different platforms. A well-designed webpage coupled with a strong social media campaign can significantly boost course enrollments and brand visibility.